Interface Design for a Mobile Dating Platform

The brief was quite simple. Design the user experience for a dating application that caters to a unique set of users: auto-racing lovers. My role involved defining the direction for the designs around an existing brand guideline, prioritising features to build, and creating the UI designs for these features.

In order to fully translate the requirements stated by the client for the mobile application, I had to take a look at how popular dating platforms designed their applications to understand what they did, why they did it, and how the did it. I made a list of questions I needed answers to, and then highlighted two major ones:

• How did they handle new user onboarding and collect personal information?
• How was their subscription integrated into the application?

My findings combined with the brief allowed me to come up with a user flow for the first version of the application, detailing features and suggestions for a more robust version in subsequent app versions.

I then used the flows to draw up initial sketches of what the application would look like to speed up the high fidelity design process.

Wireframing my ideas helped me note down the initial components I would need and I could also increase the components and their states as needed during the design process. This kept my process quick as I didn't spend so much time designing components that could later be redundant for this version.

I designed colour styles, selected fonts and noted their uses, and used them alongside icons as primitives to create components. Then I detailed component states and their behaviours, and their interactions(e.g typing, swipe) when needed